Who we are.

Engineering & Design

Elliot Strebel

Leading engineering and product design, with a BA in Product Design (UAL).

Partnerships & Growth

Hanna Cox

Driving strategic partnerships and business growth, with expertise in design management (BA, UAL).

Research & Operations

Charlotte Cala

Leading research and operations, with an MA in Innovation Management (UAL).

Advisors.

Peter Waldock

Former head of Growing, Vitacress; Senior Agronomist advising us on crop selection, growth monitoring systems, and farm environmental control.

Agronomist & Crop Systems Advisor

Ben Crowther

Advises us on farm layout, cost modelling, and the development of scalable pilot systems, with a focus on operational efficiency and sustainability.

CEO Lettuce Grow

Christopher Cala

Advises on digital infrastructure, cloud innovation, and climate tech partnerships. Connecting us with sustainability initiatives and data centres.

Partner Account Manager - Amazon (AWS)

We are actively co-developing and testing with key partners, including UAL Grow Lab, UCL LEAF Initiative, Docklands Data Centre, and Clapham Urban Farm (via LettUs Grow). These collaborations are helping us refine and scale innovative solutions for sustainable farming and heat recovery.

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Team & Partners.